Birmingham 2022 ‘likely to exceed’ ticketing target but miss sponsorship goal, says CEO Reid

Birmingham 2022 chief executive Ian Reid. (Photo by Eamonn M. McCormack/Getty Images for Birmingham 2022 Commonwealth Games)
Birmingham 2022 chief executive Ian Reid. (Photo by Eamonn M. McCormack/Getty Images for Birmingham 2022 Commonwealth Games)

The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.

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