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Cazoo furthers WST sponsorship with British Open title rights

(Photo by Zac Goodwin - Pool/Getty Images)

The World Snooker Tour (WST) has expanded its sponsorship contract with online automotive retailer Cazoo to include title rights to the British Open tournament.

From its 2022 edition, the event will be known as the Cazoo British Open, with the company gaining prominent branding on the main set, players’ waistcoats and interview backdrops. This will allow the brand to feature extensively in domestic and international broadcast coverage.

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