The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The Hundred.
The British snack foods manufacturer signed as the first sponsor of The Hundred back in July 2019. As part of the deal, KP Snacks activated a range of multi-channel marketing activities to leverage its association with the new competition, with each team sponsored by one of the company’s brands.
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