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ASA bans KP Snacks ad campaigns surrounding The Hundred

Phoenix bowler Benny Howell fields off his own bowling during The Hundred Final match between Birmingham Phoenix and Southern Brave (Photo by Stu Forster/Getty Images)

The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The Hundred.

The British snack foods manufacturer signed as the first sponsor of The Hundred back in July 2019. As part of the deal, KP Snacks activated a range of multi-channel marketing activities to leverage its association with the new competition, with each team sponsored by one of the company’s brands.

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