United Kingdom
SSE appoints Synergy for Glasgow 2014 activation
Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.
SPFL decision will boost sponsor talks, Doncaster says
Neil Doncaster, chief executive of the Scottish Premier League, has said that the new Scottish Professional Football League structure will benefit negotiations over a new title sponsorship deal for the top division.
Signs are good for Worcester Warriors and CitySigns partnership
CitySigns is to continue its long-term relationship with Worcester Warriors after agreeing a two-year deal to become the official signage partner of the Aviva Premiership rugby union club.
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
Aegon aces LTA partnership extension
Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.
Aston Villa signs up Dafabet as new main sponsor
Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Fulham refreshes Saka Water partnership
Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.
Rado on time with LTA sponsorship deal
Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.
Bolton Wanderers drop QuickQuid sponsor plans after negative response
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.
PokerStars races away with Isle of Man TT renewal
PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.
Zoopla and ECB strike ground partnership
UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.
Hibernian scores Nike partnership
Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.
Virgin Money: interview with Andrew Nicholson, head of sponsorship marketing at Virgin Money
Andrew Nicholson, head of sponsorship marketing at Virgin Money
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.