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SPFL decision will boost sponsor talks, Doncaster says

Neil Doncaster, chief executive of the Scottish Premier League (SPL), has said that the new Scottish Professional Football League structure will benefit negotiations over a new title sponsorship deal for the top division.

A deal was agreed on Tuesday to bring the top-tier SPL and Scottish Football League back together after their split to become two separate bodies 15 years ago.

Doncaster believes that the revamp will help the process of finding a replacement for Clydesdale Bank, which has ended its six-year deal as the title sponsor of the top flight.

"The discussions on a new title sponsor remain ongoing and clearly (Tuesday’s) announcement can only be of assistance in discussions with potential sponsors,” Doncaster told the Evening Telegraph newspaper. “It's very, very helpful that a single merged league can talk with one voice and represent all 42 clubs with one voice in conversations with sponsors and broadcasters. Certainly I would expect this would only enhance the value of being associated with football in this country.”