Zoopla and ECB strike ground partnership

UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches, according to Marketing Magazine.

Extensive PrimeLocation.com branding will be present at nine international, Test match and one-day venues throughout the summer – a period that will include the Ashes series between England and Australia. Lord’s, Edgbaston, Old Trafford, the Kia Oval, Emirates Durham ICG, the Ageas Bowl, Swalec Stadium and Trent Bridge will all display the branding.

Zoopla and its PrimeLocations.com brand will also be able to enjoy varying hospitality services at the grounds, including the use of the Long Room facility at Lord’s.

The agreement will further strengthen Zoopla’s overall activity in the sports sponsorship market, with the firm already having established a shirt sponsorship deal with English Premier League football club West Bromwich Albion.