United Kingdom
Betfred pots World Snooker Championship extension
UK bookmaker Betfred has renewed its title sponsorship agreement with the World Snooker Championship.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
New technology offers insight into value of shirt sponsorship
English Premier League football clubs could be in a position to demand more revenue from sponsors from next season after new analytical tools developed by specialist content technology company SnapRapid revealed the social and digital media value of front-of-shirt branding deals.
West Brom reveals record shirt sponsor deal
English Premier League club West Bromwich Albion has sealed a record shirt sponsorship deal with online casino company K8 Group.
Joma replaces Adidas as Swansea kit partner
Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.
Carling returns to Premier League as beer partner
Beer brand Carling has been unveiled as an official partner of football’s English Premier League.
Lucozade Sport keeps on running with London Marathon
Isotonic drinks brand Lucozade Sport has signed a three-year extension to its partnership with the London Marathon.
Macron replaces New Balance as Stoke kit partner
Italian sportswear company Macron has entered into a kit partnership with English Premier League football club Stoke City.
Dafabet becomes Celtic’s new shirt sponsor as Magners branding shifts
Scottish Premiership football club Celtic has sealed a new shirt sponsorship deal with online betting company Dafabet.
Strongbow drinks to Team GB partnership
Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.
Title sponsor opts to continue with Cowes Week
Financial services company Aberdeen Asset Management has signed a one-year extension to its title sponsorship agreement with Cowes Week as the Isle of Wight sailing regatta continues its search for a new partner.
Yorkshire extends Wensleydale partnership
UK-based cheese producer Wensleydale Creamery has extended its sponsorship deal with English Country Championship cricket club Yorkshire.
Exeter Chiefs score extension with kit partner
UK-based sportswear manufacturer Samurai Sportswear has opted to extend its partnership with English Premiership rugby union club Exeter Chiefs.
Royal Ascot to look the part with Fenwick partnership
UK fashion label Fenwick has entered into a partnership with Ascot, one of the country’s leading racecourses.
Premier League to keep time with Tag Heuer
Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.
Molten Sports secures title sponsorship rights for BBL season finale
Sports equipment and product distributor Molten Sports has secured the title sponsorship rights for the 2016 British Basketball League (BBL) and Women’s BBL Play-Off Finals.
Unibet to support inaugural PDC Champions League
Online sports betting company Unibet has agreed a deal to serve as title sponsor of the Professional Darts Corporation’s inaugural Champions League event this year.
Bet365 nets Stoke stadium rights, extends shirt sponsorship
Online betting company Bet365 will take on naming rights to Stoke City’s home stadium from next season as part of an enhanced partnership with the English Premier League football club.