Sports equipment and product distributor Molten Sports has secured the title sponsorship rights for the 2016 British Basketball League (BBL) and Women’s BBL Play-Off Finals.
The play-offs will take place in London on May 8 – the first time that the men’s and women’s seasons will conclude at the same event.
“At a time when British Basketball is increasing in both popularity and media coverage, we are delighted to further develop our long-standing relationship with the BBL,” Molten UK and Ireland marketing manager Jessica Newland said.
Molten is an existing partner of the BBL and is also the official game ball supplier for all international events operated by Fiba, the sport’s global governing body.