United Kingdom
Sheffield Sharks haul in title sponsorship deal
Haulage and logistics company DBL Logistics has agreed a title sponsorship deal with British Basketball League team the Sheffield Sharks.
Duracell to power Great Run Series
Global battery brand Duracell has agreed a partnership with UK long-distance running property the Great Run Series.
Nottinghamshire extends deal with shirt sponsor
Auction house John Pye Auctions has signed a two-year extension to its sponsorship deal with English county cricket club Nottinghamshire.
Chelsea to double kit partnership revenue with Nike deal
Chelsea has agreed a lucrative new partnership with sportswear supplier Nike that is worth £60m (€77m/$86m) per year, according to various reports.
Middlesbrough extends with Adidas ahead of Premier League return
Newly-promoted English Premier League football club Middlesbrough has extended its kit partnership with German sportswear giant Adidas.
Global Finanz invests in Williams partnership
Financial services company Global Finanz has entered into a partnership with Formula One motor racing team Williams.
Warwickshire builds on Selco partnership
Tool and plant hire company Selco Builders Warehouse has extended its partnership with English county cricket team Warwickshire.
Adidas in ‘mutual’ deal to end Chelsea sponsorship
Sportswear company Adidas has secured a “mutual” agreement with Chelsea to curtail its partnership with the English Premier League football club six years early.
Premiership Rugby appoints ESP in search for new main sponsor
Premiership Rugby, the governing body of the top division of English rugby union, has engaged the ESP Properties agency to aid its search for a new title sponsor.
Betfred backs new-look Scottish League Cup
UK bookmaker Betfred has agreed a deal with the Scottish Professional Football League to become title sponsor of its League Cup knockout competition, which will operate under a new format from the 2016-17 season.
Watford brings in foreign exchange partner
English Premier League football club Watford has secured a partnership with foreign exchange company Divisa Capital.
Whaley joins Manchester City’s Chinese contingent
Home entertainment brand Whaley has become the latest Chinese company to partner with English Premier League football club Manchester City.
Dryworld enters Premier League market with Watford deal
Canadian sports apparel provider Dryworld has entered into a kit partnership with English Premier League football club Watford.
Co-Op Bank to sponsor Manchester’s Great CityGames
UK-based retail and commercial financial services provider the Co-Operative Bank has agreed a deal to serve as the headline sponsor of this year’s Great CityGames urban athletics event in Manchester.
Bath drinks to Thatchers extension
Cider brand Thatchers has renewed its long-running partnership with English Premiership rugby union club Bath.
Manchester City shine bright with new Chinese partner
Chinese lighting supplier PAK Lighting has entered into a partnership with English Premier League football club Manchester City.
Betfred pots World Snooker Championship extension
UK bookmaker Betfred has renewed its title sponsorship agreement with the World Snooker Championship.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.