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Joma replaces Adidas as Swansea kit partner

Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.

The partnership, financial terms of which were not disclosed, will begin with the 2016-17 Premier League season. Joma will replace German sportswear giant Adidas as Swansea’s kit provider. Adidas first partnered with the Welsh club in 2011.

As the club’s exclusive technical sportswear and footwear sponsor, Joma will provide Swansea’s home and away kits, as well as footwear, training gear and leisure wear.

“We have been discussing this working partnership for some time and their enthusiasm for the project and the club has been overwhelming,” Swansea vice-chairman and commercial director Leigh Dineen said. “While Joma is a major world player in the quality manufacture and supply of sportswear and footwear, their flexibility, focus and commitment to Swansea City has impressed everyone at the club.

“They have been fully committed to providing the club with exclusivity, autonomy and a bespoke kit that is different to everyone else and designed with the players and fans very much in mind.”

Swansea will be the only Premier League club to be sponsored by Joma during the 2016-17 season. The company also has partnerships with French Ligue 1 team Toulouse; Spanish Liga clubs Espanyol, Getafe and Granada; Italian Serie A sides Sampdoria, Palermo and Empoli; and Belarusian Premier League outfit BATE Borisov.

Swansea is currently 13th in the Premier League with two games of the 2015-16 season remaining.