Switzerland
Swiss Football Association scores Puma extension
The Swiss Football Association (SFV) has extended its partnership with German sportswear giant Puma.
Cervélo to title sponsor women’s pro cycling team
Racing bicycle frames manufacturer Cervélo has struck a deal to become title sponsor of the Bigla Pro Cycling women’s professional team.
Spengler Cup teams up with UPC Cablecom
Ice hockey’s Spengler Cup has partnered with Swiss broadband operator UPC Cablecom ahead of this year’s tournament.
Swiss Football League links up with Engelbert Strauss
Work and safety wear manufacturer Engelbert Strauss has signed up as an official sponsor of the Swiss Football League.
SFV gets new lease of Swiss Life
The Swiss Football Association (SFV) has renewed its commercial partnership with insurance group Swiss Life.
Credit Suisse makes further investment in Swiss FA
Financial services organisation Credit Suisse has renewed its contract to serve as the main partner of the Swiss Football Association (SFV).
Nissan signs up with Swiss Football League ahead of new season
Japanese automotive manufacturer Nissan has reached an agreement to become an official sponsor of the Swiss Football League.
Grasshopper Club Zurich incorporates half-time shirt switch into new deals
Swiss Super League football team Grasshopper Club Zurich has agreed a novel shirt sponsorship deal with real estate firms Priora and Ducksch I Anliker for the 2015-16 season.
Alpecin: Increasing unit sales through sponsorship
German caffeine shampoo brand Alpecin measures the success of its cycling and football-based sponsorship portfolio solely in terms of unit sales.
Alpecin builds cycling portfolio with Tour de Suisse tie-up
German shampoo manufacturer Alpecin has expanded its presence in cycling by becoming an official co-partner of the Tour de Suisse.
Trek links up with Tour de Suisse
Bicycle and cycling product manufacturer Trek has struck a partnership with the Tour de Suisse cycling race.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
St Gallen banks SGKB renewal
Banking group St Galler Kantonalbank (SGKB) has signed an extension its long-standing main sponsorship of Swiss Super League football team St Gallen.
Oris renews with Williams in time for new F1 season
Formula One motor racing team Williams has extended its long-term partnership with Swiss luxury watch manufacturer Oris on the eve of the 2015 season.
F1’s Sauber connects with Silanna
Formula One motor racing team Sauber has signed Australian semiconductor company Silanna as a principal partner.
Calanda makes date with Spengler Cup
Swiss beer brand Calanda has reached a deal to serve as a gold partner of the Spengler Cup ice hockey competition under a multi-year deal.
Swiss Ski energised by new associate sponsor
Swiss energy company BKW has struck a deal to become the new associate sponsor of Swiss Ski, the sport's national governing body in the country.
Land Rover gears up for Swiss Ice Hockey Cup finale
UK-based vehicle manufacturer Land Rover has agreed a sponsorship deal for the Swiss Ice Hockey Cup club competition.