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Cervélo to title sponsor women’s pro cycling team

Racing bicycle frames manufacturer Cervélo has struck a deal to become title sponsor of the Bigla Pro Cycling women’s professional team.

The one-year deal with the Swiss outfit will run for the duration of the 2016 season. Under the agreement, the team will now be known as Cervélo-Bigla Pro Cycling.

Cervélo has a strong presence in the professional cycling market and provided frames to the Bigla team during the 2015 season.

Robert Reijers, managing director of Cervélo, said: “It's an exciting time for the team and for women's pro cycling. Female participation in our sport is exploding globally. One way we support women's engagement is by supporting pro cycling.”