Switzerland
Shirt sponsor gives FC Basel clean bill of health
LGT takes to the ice for World Curling Federation events
Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.
Luzern signs up new shirt sponsor
Swiss sporting goods retailer Ochsner Sport has secured a shirt sponsorship deal with Luzern, which plays in the country’s top-tier Super League club football competition.
Alpecin deal brings new identity for Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.
Tag Heuer returns to cycling with BMC Racing
BMC Racing has confirmed that Swiss watchmaker Tag Heuer will sponsor the UCI WorldTour cycling team from next year.
Swiss Olympic Committee drives away with Toyota deal
Japanese automotive company Toyota has signed on as a premium partner of the Swiss Olympic Committee.
Swiss Cup scores new title sponsor
Insurance group Helvetia has been named the new presenting partner of the Swiss Cup domestic football tournament.
Title sponsor extends with women’s cycling team
Hospital care and office furniture manufacturer Bigla has extended its title sponsorship agreement with women’s cycling team Cervélo Bigla.
Grasshoppers score innovative extension with shirt sponsors
Real estate group Priora and architecture company Duksch & Anliker have renewed their shirt sponsorship agreements with Grasshopper Club Zurich, while the Swiss Super League football team has also extended deals with a number of its exclusive partners.
Volkswagen motors on with Swiss FA
German automotive manufacturer Volkswagen has renewed its partnership with the Swiss Football Association (SFV).
Sauber counts down to 2016 F1 season with Edox
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Swiss Tennis pours Evian partnership
Danone-owned mineral water brand Evian has entered into a partnership with Swiss Tennis, the sport’s governing body in the country.
Generali serves up Swiss Tennis renewal
Insurance company Generali has extended and expanded its sponsorship deal with Swiss Tennis, the sport’s governing body in the country.
LGT signs up as main sponsor of curling showpiece
International private banking and asset management group LGT has been signed up as the main sponsor of the 2016 World Men’s Curling Championship in Basel, Switzerland.
ATP’s Geneva Open banks title sponsor
Organisers of the Geneva Open men’s tennis tournament have confirmed that financial services company Banque Éric Sturdza will serve as the event’s title sponsor from next year.
Sauber F1 gets taste for Malbuner Power Slice
Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.
Tissot provides Swiss Basketball with timely boost
Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.
Sauber brokers CNBC partnership
Formula One motor racing team Sauber has entered into a partnership with global business and financial news broadcaster CNBC.