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Nissan signs up with Swiss Football League ahead of new season

Japanese automotive manufacturer Nissan has reached an agreement to become an official sponsor of the Swiss Football League.

The partnership, terms for which were not disclosed, was brokered by the InfrontRiniger agency and aligns with the Swiss Football League’s central marketing concept for its top two divisions, established in 2012.

Nissan will benefit from visibility in association with all clubs in the top-tier Super League and second-tier Challenge League. From the first match of the Super League season between FC Luzern and FC Sion on July 18, Nissan will enjoy television visible advertising.

Nissan sits alongside existing Swiss Football League partners Allianz Suisse, Sporttip and Swisscom.