Switzerland
Tudor backs Cancellara’s new cycling team
Watchmaker Tudor has signed on as title sponsor of a new cycling team being founded by Swiss great, Fabian Cancellara
Goldbach to sell Spengler Cup sponsorship rights
Hockey Club Davos, organiser of the Spengler Cup, has appointed the Goldbach Content & Sponsoring agency to help market sponsorship rights to the annual ice hockey tournament
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
FC Basel to lose long-term sponsor BKB at end of 2021-22 season
Switzerland-based Basler Kantonalbank (BKB) will not be extending its sponsorship contract with Swiss football club FC Basel, the bank has confirmed
FC Zürich fills vacant front-of-shirt position with Nokera
Swiss football club FC Zürich has signed up industrial real estate company Nokera as its new main sponsor.
Ringier Sports sells merchandising and licensing business
Ringier Sports, the marketing agency owned by Swiss media group Ringier, is selling its merchandising and licensing business in order to focus its activities on the commercialisation of rights, consulting…
Tour de Suisse fills main sponsor slot with Primeo Energie
Cycling’s Tour de Suisse has signed up energy company Primeo Energie as its new main sponsor.
BKW extends with Swiss-Ski, Schenker Schweiz inks Swiss Olympic renewal
Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season
Sportal Media founder Grimm succeeds Blaser as Ringier Sports CEO
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser
Ringier Sports fills Challenge League title sponsorship vacancy with Dieci
The Swiss Football League has signed up pizza and pasta restaurant and delivery service Dieci as the title sponsor of its Challenge League
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
Sunrise UPC to replace Swisscom as Swiss Ski main partner from 2022-23
Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season
Omega extends long-term backing of golf’s European Masters
Swiss watchmaker Omega has renewed its long-running title sponsorship of the European Masters golf event until 2027.
Omega has lent its name to the European Tour event since 2001
Tissot becomes top-tier sponsor for Lucerne’s Winter Universiade
Swiss watchmaker Tissot has signed on as a top-tier gold partner of the 2021 Winter Universiade multi-sport event in Lucerne, Switzerland
Young Boys retain Valiant as Premium Partner
Swiss Super League club BSC Young Boys has extended its sponsorship agreement with Valiant, the Swiss financial services provider
Ringier Sports signs up Swisscom to Swiss Super League renewal
Football's Swiss Super League has secured a renewal with its long-term sponsor, telco Swisscom, in a deal brokered by marketing agency Ringier Sports
Ringier seeks new Challenge League title sponsor as Brack.ch signals exit
Swiss e-commerce company Brack.ch has decided not to extend its long-running title sponsorship of the Challenge League, the second-highest division in Swiss club football
Swiss Ice Hockey recruits sponsorship director from main partner Zurich
The Swiss Ice Hockey Federation has recruited Urs Schwegler from Zurich Insurance, a major sponsor of the federation, as its new director of sponsorship and marketing