Spain
Valencia teams up with UN Women
Spanish Liga top-tier football club Valencia has become the first sports team to seal a global partnership with the UN Women division of the United Nations.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.
Bartomeu puts price tag on Camp Nou naming rights
Recently crowned Spanish Liga champion Barcelona could raise around €200m ($227m) by selling the naming rights to its Camp Nou stadium, according to president Josep Maria Bartomeu.
Spanish Liga expands Sockatyes and Konami deals
The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.
Joma boosts Spanish Olympic effort
The Spanish Olympic Committee (COE) has signed a long-term partnership with sportswear company Joma.
Spanish Liga bolsters Chinese sponsor portfolio with Snow deal
The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.
LFP scores Kingdomway and Konami partnerships
Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).
Atletico Madrid drives on with Volkswagen
Spanish Liga champion Atletico Madrid has renewed its partnership with German automotive giant Volkswagen.
Barcelona seals Nichiban sponsorship
Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.
Real Sociedad renews main sponsor deal with China’s Qbao.com
Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.
Real Madrid pens first sponsorship deal in China
Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.
Dominion comes to aid of local Liga ACB club
Multi-sector technology company Dominion has agreed a title sponsorship deal with Spanish Liga ACB basketball team Bilbao Basket.
Barcelona scores extra year with Panasonic
Spanish Liga football club Barcelona has signed a one-year extension to its sponsorship agreement with Panasonic.
Skoda pulls on Tour de France green jersey
Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
Atlético strikes Baku 2015 sponsorship
Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.