Spanish Liga bolsters Chinese sponsor portfolio with Snow deal

The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.

Terms of the deal were not disclosed, but the brewery’s flagship Snow beer brand will become a regional partner of the Spanish Liga.

The agreement was signed following a three-day visit to China by an LFP delegation including president Javier Tebas.

Chinese health and nutrition company Kingdomway last week secured a sponsorship agreement with the LFP under which it became one of La Liga’s sponsors in the Asian market.

Kingdomway’s 'Jolo Heart' product will be promoted in the Chinese market specifically.