Spain
adidas nets extension to long-running Spanish Football Federation partnership
The Spanish Football Federation (RFEF) has agreed a long-term extension to its partnership with German sportswear giant Adidas.
Bilbao links up with Basque company Kirolbet
Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Basque gaming and sports betting company Kirolbet.
Sportium renewal keeps LaLiga on upward trajectory
Gaming company Sportium, a joint venture between UK-based Ladbrokes and Spain-based Cirsa, has paid double its previous fee for its renewal with the Spanish Liga as the league continues to bolster its central revenue.
LaLiga bags a sponsorship brace ahead of new season
LaLiga, the brand name for the top two divisions of Spanish football, has agreed new sponsorship deals with Worten and Samsung.
Mazda on-side with LaLiga ahead of new season
Automotive company Mazda has signed a commercial partnership with LaLiga, the top division of Spanish football.
Odds favour LaLiga in Sportium extension
Sports betting company Sportium has agreed a two-year extension to its sponsorship deal with LaLiga, the new brand name of the Spanish Football League (LFP).
Technogym works out deal with Spanish Olympic Committee
Gym equipment company Technogym has agreed to become a technical sponsor of the Spanish Olympic Committee (COE).
EA Sports nets Real Madrid deal
Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.
Plus500 beats co-sponsors to brand Atlético shirt
Forex company Plus500 faced competition from existing Atlético Madrid sponsors before securing the club’s shirt position for the next two seasons.
San Miguel to sponsor LFP’s World Challenge
Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.
Espanyol nets new kit partnership with Joma
Spanish sportswear company Joma has expanded its professional football commercial portfolio after entering into a partnership with Spanish Liga top-tier club Espanyol.
Atletico Madrid secures new main sponsor
Online trading company Plus500 has expanded its sponsorship deal with Atletico Madrid to become the new main sponsor of the Spanish Liga football club.
Spanish futsal nets new main sponsor
Sportium, a joint venture between gambling companies Ladbrokes and Cirsa, has agreed a sponsorship deal with Spain’s Liga Nacional de Futbol Sala (LNFS), the governing body that organises professional futsal leagues in the country.
Barcelona agrees terms of Qatar Airways renewal – report
Spanish Liga champion Barcelona has an agreement in place to extend its main sponsorship agreement with Qatar Airways through to 2020, according to daily newspaper El Mundo Deportivo.
State lottery returns as Spanish national handball team sponsor
Loterías y Apuestas del Estado, the Spanish state lottery, has returned as a partner of Real Federación Española de Balonmano (RFEB), the governing body of handball in the country.
Lassa Tyres agrees wide-ranging Barcelona partnership
Turkish tyre manufacturer Lassa Tyres has agreed a wide-ranging deal with Spanish Liga football champion Barcelona and the club’s sister indoor sports teams.
RFEF extends deal with healthcare company
The RFEF, the governing body of football in Spain, has renewed a partnership with healthcare provider Sanitas.
Barcelona teams up with OPPO
Smartphone manufacturer OPPO has signed up as an official partner of Spanish Liga top-tier football club Barcelona.