Spain
Valencia switches from Adidas to Puma
Spanish LaLiga football club Valencia has signed a new kit partnership with Puma.
Terms of the long-term deal announced today (Monday) were undisclosed, but it will commence with the 2019-20 season
Sevilla signs with low-cost Spanish airline Vueling
LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.
Getafe inks new sleeve partnership with Reale Seguros
LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros.
Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
RFEF adds Seur as official supplier
The Royal Spanish Football Federation (RFEF) has entered into a partnership with transportation company Seur
Seat, Pelayo, Sanitas partner with Spanish football federation
Spain’s national football federation has renewed partnerships with Spanish carmaker Seat, insurance firm Pelayo, and private health clinic Sanitas.
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
Klinc by Zurich taps into NBA Spain’s millennial fanbase
The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
LaLiga joins forces with Beach Soccer Worldwide
Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights
Mahou beer signs up with Movistar Riders esports team
Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021.
Telefónica will pay between €12m ($13.5m)
Lexus backs Davis Cup Finals
Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.
Atlético Madrid targets fan experience with Telefónica extension
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
Valencia signs new tech partnership with LG Electronics
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Uber sponsors Valencia after city launch
Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation
NIBank signs regional deal with Atlético Madrid
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
McLaren teams up with Estrella Galicia 0,0
Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0