LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling.
As part of the short-term deal, Vueling will have branding at Valencia’s Mestalla stadium for the rest of the 2018-19 season.
Vueling will have rights to physical and digital signage around the club, including LED, billboards and digital and social media channels.
Beyond its agreement with Vueling, Valencia is still working to find a main shirt sponsor to replace US smartphone brand BLU after 2018-19.
Valencia is reportedly looking to raise more than the €4m BLU is currently paying from its new deal, providing it can qualify to play in either the Champions League or Europa League next season.
The club closed 2017-2018 with losses of €36m, 33-per-cent more than the previous year, and has run up debts of €98m since Singapore billionaire Peter Lim took over as majority shareholder in 2014.