HomeNewsNewsSports OrganisationFootballSpain

LaLiga joins forces with Beach Soccer Worldwide

Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights.

Under the deal, which runs until the end of the 2020-21 season, LaLiga becomes a top-tier Global Partner of BSWW, which acts as the organising body of professional beach soccer.

As the sole Global Partner, BSWW said LaLiga will receive “maximum visibility” across its competitions staged throughout the world.

As a part of the agreement, LaLiga will also hold broadcast rights in Spain to BSWW competitions, which will be covered by its OTT platform, LaLigaSportsTV.

LaLiga will grant a specific focus on Spanish clubs and players, as well as the national team.

Read this: LaLiga, Davis Cup launch first cross-sport co-sponsorship

Javier Tebas, president of LaLiga, said: “Beach soccer offers a great opportunity for us to continue supporting the sport and offer them a way for their audiovisual content to reach as many fans as possible.

“Not only is it a sport that is part of the great football family, but it is also a young and fresh game, through which we can reach new audiences.”

LaLiga will be immediately visible at the Mundialito de Clubes (the international club beach soccer competition contested between the top men’s clubs from across the world), which starts on Wednesday at the Megasport Sport Palace in Moscow and runs through to March 3.

Spain’s national beach soccer champion, Levante UD, will compete in the event.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.