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Lexus backs Davis Cup Finals

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

The finals of this year’s edition of the national team tennis tournament will be held in the Spanish capital of Madrid from November 18-24. Lexus will serve as a sponsor and official car of the event.

Lexus will oversee the official transportation of players and teams from the 18 competing nations, with over 500 people to be shuttled daily from the Madrid city centre to the event venue, La Caja Mágica.

Leo Carluccio, general director of Lexus Spain, said: “The agreement with the Davis Cup is part of the Lexus strategy of going from being an automobile brand to becoming a lifestyle brand.”

The partnership was announced today (Friday) by the International Tennis Federation (ITF) and Kosmos Tennis.