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Valencia signs new tech partnership with LG Electronics

LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.

LG Electronics will now join ride-hailing app Uber and Spanish low-cost airline Vueling as the latest partners of the clubs.

Valencia continues to search for a new main shirt sponsor to replace US smartphone maker BLU, whose contract is set to expire at the end of this season.

Spanish news site Palco23 has said the club’s asking price is about €4m per season for the main shirt asset, providing it qualifies to play European football next season.

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US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.