Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation.
Under the deal, Uber will brand signs at the Mestalla stadium and will work with the club on activations throughout the year.
The American multinational launched its service in the city in December.
Marko Setti, marketing director of Uber to the southwest of Europe, said: “We want to celebrate our recent arrival in Valencia by collaborating with one of the most important symbols of the city. We are very excited to share the passion of the Valencians, especially in a year as special as that of the club’s centenary.”
Valencia joins LaLiga’s Real Betis and Sevilla in Uber’s Spanish club portfolio.
Uber is also a sponsor of the Argentine national team and several Brazilian football clubs, including Corinthians, Cruzeiro, Atlético Mineiro, Athletico Paranaense, Grêmio and Internacional.