South America
Brazilian Football Confederation ‘ends’ Bitci deal
The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Inter Rapidísimo signs up as Qatar 2022 regional supporter
Logistics firm Inter RapidÃsimo has set a first for a Colombian company by becoming an official regional supporter of football’s Fifa World Cup.
Zé Delivery signs on as CBF sponsor ahead of World Cup
The Brazilian Football Confederation (CBF) has signed up beverage delivery service Zé Delivery as a new sponsor.
Effect Sport renews agreement with NFL in Brazil
Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
Sportfive brokers MoonPay sponsor deal for Flamengo
Campeonato Serie A club Flamengo has signed a wide-ranging deal with Web3 infrastructure company MoonPay, with the agreement also incorporating its basketball team
Qualcomm expands global football portfolio with Copa do Brasil investment
5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Corinthians extends with shirt sponsor ALE
Campeonato Brasileiro Série A football club Corinthians has renewed its shirt sponsorship deal with fuel distribution company ALE.
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
Brazilian justice ministry investigates betting sponsorship contracts
Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
CBF renews top-tier Itaú Unibanco sponsorship
The Brazilian Football Confederation (CBF) has signed a renewal to its sponsorship contract with financial services company Itaú Unibanco.
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
LaLiga expands RushBet deal across South America
LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet.
In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.