South America
Betano joins Supercopa with Copa do Brasil
Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil
McDonald’s steps up AFA relationship with league sponsorship
Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Flamengo and RB Bragantino sign sleeve sponsors, Paranaense extends shirt deal
Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
América-MG lands EstrelaBet as main sponsor, Santos extends with Kodilar
América-MG has announced sports betting company EstrelaBet as its new main sponsor, while fellow Campeonato Brasileiro Serié A club Santos has renewed an agreement with food products manufacturer Kodilar.
AFA adds Banco de la Nación as new sponsor
The Argentinian Football Association (AFA) has agreed a wide-ranging sponsorship deal with Banco de la Nación Argentina.
I Don’t Remember – ALMA & Racing Club de Avellaneda
In April 2022, ALMA (Association to Fight Alzheimer's Disease) teamed up with Argentina’s Racing Club and skipper Leonardo Sigali for a stunt - a post-match pitch-side interview in which the player failed t…
The Foamy Haircut – Brahma & Brazilian Football Club Sponsorships
Brahma has been a long-time sponsor of Brazilian football - with official partnerships ranging from the national team to major tournaments and club sponsorships - but when health and safety-led legislation…
Mashreq Bank joins growing AFA regional portfolio
Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
Corinthians adds Pixbet as shirt sponsor
Bookmaker Pixbet has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A club Corinthians in an agreement that will run for a minimum of three years.
Brax Sports Assets to sell sponsor packages for Copa do Brasil
The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition
CBF insists Bitci sponsorship deal has been terminated
The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci
Bitci refutes claims over CBF contract termination
Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated
Brazilian Football Confederation ‘ends’ Bitci deal
The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci
Sportfive signs exclusive sponsorship sales deal with Brazil’s Pain Gaming
Sportfive has been awarded an exclusive mandate to sell sponsorship packages for Pain Gaming, the Brazilian esports team