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Sportfive brokers MoonPay sponsor deal for Flamengo

Players of Flamengo pose for a photo before a match against Red Bull Bragantino (Photo by Andre Borges/Getty Images)

Campeonato Serie A club Flamengo has signed a wide-ranging deal with Web3 infrastructure company MoonPay, with the agreement also incorporating its basketball team.

As part of the deal, which was brokered by the Sportfive agency, MoonPay will look to boost Flamengo’s revenues and fan engagement by leveraging NFTs and Web3 to support its ticketing, marketing, merchandise, and social and digital media.

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