South America

Football

Swedish online gaming company Betsson has expanded its presence in South American football by agreeing a shirt sponsorship deal with Chilean Primera División club Colo-Colo.
Football

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
Football

Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.
Football

Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Football

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Football

Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane. Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Football

Braazilian football club Santos has signed a sponsorship and licensing agreement with digital asset broker Binance. The contract is worth a total of R$10m (€1.6m/$1.8
Football

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto
Football

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Football
Beer

When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Football

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Football

Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
Football

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Football
Banking

In early 2020, Ecuador’s Banco Pichincha leveraged its partnership with LDU Quito to raise awareness of gender inequality in football via a stunt 'match' with no players.
Football

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Football

Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Basketball

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …