South America
Telefónica renews Team Movistar UCI World Tour deal
Argentina cashes in on regional partnerships with Chinese brands
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Carabao deal breaks the mould in difficult Brazilian market
The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.
Brazilian clubs to retain perimeter advertising rights
The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Second-tier deals take Rio 2016 closer to $1bn
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
Oi joins World Surf League, Samsung recommits
Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
Elo: Brazil’s domestic payment card champion
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Chevrolet Brazil: Making football its route to consumer connection
The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.
Chevrolet raises stake in Brazilian football
General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
‘Killer’ deals to underscore Puma’s brand positioning
Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.