South America
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
AFA fills airline category with Aerolineas Argentinas
The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio
Athletico-PR ends EstrelaBet deal after four days
Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
Judge reverses decision in CBF, Sport Promotion legal case
The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
AFA confirms Binance deal after Socios.com challenge
The Argentine Football Association (AFA) has formalised its agreement with blockchain company Binance
Argentinos Juniors sign Bumeran as stadium and shirt sponsor
Argentinian Primera División football club Argentinos Juniors has agreed a wide-ranging sponsorship deal with online job portal Bumeran.
Conmebol, FC Diez Media launch ‘360-degree’ sponsorship plan for 2023-26 cycle
The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Le Coq Sportif signs as official supplier to Argentine NOC
French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier