South Africa
SARU continues sponsorship drive with dedicated sevens partner
The South African Rugby Union, the governing body of rugby union in the country, has continued its recent sponsorship drive through a deal with retail group Steinhoff International.
SARU energised by sports drink renewal
The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.
SARU hires new partner
The South African Rugby Union has agreed a sponsorship deal with Bidvest Car Rental.
Outsurance replaces Marriott as SARU partner
The South African Rugby Union has entered into a partnership with insurance company Outsurance.
SARU extends stay with Tsogo Sun
The South African Rugby Union has agreed a five-year extension to its long-running partnership with gaming, hotel and entertainment group Tsogo Sun.
SARU in talks with sponsors to replace Absa, BMW
The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.
Nedbank extends Golf Challenge title sponsorship
Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.
Sapinda signs as latest major partner for African cycling team
Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.
BMW adds to golf portfolio with South African Open deal
German automotive manufacturer BMW has added to its golf portfolio by becoming title sponsor of the South African Open.
PPC cements naming rights deal with South African cricket fortress
Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.
South African cricket club teams up with sports betting provider
The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.
BLK signs up for Southern Kings return to Super Rugby
Sportswear manufacturer BLK has agreed a three-year deal with South African Super Rugby franchise Southern Kings.
Highveld Lions brings in Matrix for South African domestic season
Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.
MTN to end backing of African cycling team
South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.
Huawei says onside with Ajax Cape Town
Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.
Partners sign up for NBA’s first Africa game
Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.