South Africa
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Huawei moves into South African rugby with wide-ranging deal
Chinese telecommunications company Huawei has furthered its presence in the South African sports market by agreeing a sponsorship deal with the country’s top five rugby union teams.
KFC and the South African Cricket Board
Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.
Cricket South Africa drives forward with Audi
German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.
Emirates signs major sponsorship with Super Rugby’s Lions
Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.
Samsung teams up with Cricket South Africa
Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
Barcelona toasts extended deals with Castle Brewery and Freixenet
Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.
Ajax Cape Town calls in Huawei shirt deal
South African Premier Soccer League team Ajax Cape Town has reached a two-year agreement to make Chinese telecommunications company Huawei its official shirt sponsor.
Bidvest extends naming rights deal for South African cricket’s Bullring
South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.
Nashua Limited joins up with South African cricket powerhouse
Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.
Hansa Pilsener toasts Premier League double
South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.
Sunfoil makes splash with Dolphins extension
Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.
PSL’s AmaTuks secure main sponsor
South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.
ISPS moves into Africa with Mpumalanga Black Aces
Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.
SAA to support South African athletes on road to Rio
National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
Bloemfontein Celtic scores double sponsorship deal
South African football club Bloemfontein Celtic has agreed new sponsorship deals with Italian sportswear brand Kappa and Swazi funeral services company B3 Funerals and Insurance.