New Balance strikes Cricket South Africa deal

Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.

The deal will run for five years, from 2015-16 to 2019-20.

Under the agreement, New Balance will be the exclusive supplier of team kit and products to the body, its teams, staff and players. New Balance will also provide cricket equipment to CSA’s development programmes.

New Balance, which already has individual deals with South Africa national team stars Dale Steyn and Dave Miller, has replaced German sportswear company Adidas in the role.

“New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian rules football, tennis and, by no means least, cricket,” CSA chief executive Haroon Lorgat said.

Craig Bowen, country manager for New Balance South Africa, added: “We are extremely proud of our association with Cricket South Africa and as a global sports brand we look forward many years of working with CSA administration to our national ambition to becoming the No.1 team in all formats.”