South Africa
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Titans strike Ctrack deal
South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.
The Unlimited banks Titans naming rights
Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.
Kit Group teams up with Golden Lions
South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.
SuperSport United scores Engen contract
Petroleum company Engen has announced a three-year deal with SuperSport United to become the main sponsor of the South African Premier Soccer League club.
Highveld Lions secure Aon agreement
The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.
ASSOS secures South African cycling event sponsorship
South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.
Sasol continues support of South African women’s football
The South African Football Association has extended its partnership with energy and chemical company Sasol through to 2017.
Europcar drives away with SARU partnership
Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.
PSL denies sponsor influence behind friendly decision
The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.