Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.
Under the one-year partnership, the Matrix logo will feature on the collar of the Lions’ playing shirts in all competitions.
MiX Telematics takes on the designation of associate sponsor and it will undertake a number of business and fan-focused activations, including the Matrix Six competition.
Competitions will be launched via the Highveld Lions and Matrix social media platforms throughout the season.
The South African domestic season begins on September 9, with Highveld Lions playing its first game against the Titans in Pretoria.