Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
Under the deal with Cricket South Africa, Oxigen’s logo will be placed on the team’s jerseys for all Twenty20 matches in the upcoming season.
The team will also be officially named the Oxigen Proteas for a total of 12 Twenty20 matches against Bangladesh, New Zealand, India, England and Australia before next year’s ICC World Twenty 20 Championships in India.
“Although this is no new sponsor, we are excited by the value of introducing Oxigen, an Indian brand, to our suite of sponsors,” Cricket South Africa chief executive Haroon Lorgat said. “The Proteas are a globally recognised brand with huge support in India and this exciting development by Blue Label Telecoms is both unique and a first for Cricket South Africa. Having an international based company as our team sponsor is a pioneering step.”
Mark Levy, joint chief executive of Blue Label, added: “We enjoy a long standing relationship with Cricket South Africa, spanning many years, through our sponsorship of the Proteas. Oxigen is a brand born and bred in India, and we expect that Oxigen’s sponsorship of the Proteas T20 team will resonate closely with the Indian community, considering the massive impact the brand has in the country.”