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PPC cements naming rights deal with South African cricket fortress

Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.

Terms of the deal were not disclosed, but the 25,000-seat venue will be renamed PPC Newlands under the partnership. Newlands is considered a stronghold of South African cricket, with the national team having won 11 out of their previous 16 Tests there, along with nine of their last 11 one day internationals.

Darryll Castle, chief executive of PPC, said: “We’re exceptionally proud to be creating a new moment in history for these two champion brands and are looking forward to adding real value to the sport, the community and, ultimately, the country through this new legacy partnership with the Western Province Cricket Association.”

Newlands, in accordance with a new stadium income-generating model implemented by Cricket South Africa, will host 18 internationals within the next four years.

This schedule includes the New Year’s Test against England in 2016, a one-day international against the same opponent on February 14 and two Twenty20 internationals in February and March against England and Australia.