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Xerox serves up Swedish Open deal

Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.

It will join Elite Hotels of Sweden, Mercedes-Benz, H&M, Ericsson and Oriflame in the clay-court tournament’s principal partner portfolio ahead of this year’s event which takes place from July 13-21 in Bastad.

The document management company already serves as a global premier partner of the Women’s Tennis Association (WTA) under a multi-year deal signed in February.

The Swedish Open is an international-category tournament on the WTA Tour and was last year won by Slovenia’s Polona Hercog.