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Aalborg banks on Spar Nord renewal

Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.

Under the deal, the financial terms of which were not disclosed, Spar Nord retains the front-of-shirt branding space on the reigning Superliga champion’s first-team kits.

Aalborg also won the Danish Cup last season and Spar Nord was active around its double celebrations.

The club’s sales manager Preben Hansen said the renewed partnership “contains a number of commercial benefits for both parties”.

Spar Nord has partnered Aalborg since 2005 and the new contract will extend this association until July 2019.