North America
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
USA Gymnastics extends P&G partnership
The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.
Parx Casino cheers on Philadelphia 76ers
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
Microsoft shakes up NFL sideline partnerships
Sunoco to support IndyCar’s return to Pocono Raceway
Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.
Hilton stays with USA Gymnastics
The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
USA Volleyball sets up Hilton extension
The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
Senators secure new arena naming rights partner
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Bobcats switch technology providers
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
HP invests in Nascar engagement
Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.
Yahoo! to boost game-day experience at 49ers’ Levi’s Stadium
Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.
Carlisle Companies bolts on IndyCar backing to Penske partnership
US motor-racing team Penske Racing has extended and enhanced its commercial partnership with manufacturing firm Carlisle Companies Incorporated.
EXCLUSIVE: End of the line for NFL headset partnerships?
The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.
Panasonic sets sail with America’s Cup partnership
Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.
Panthers owner acquires UNC stadium naming rights
Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).
Budweiser and NHLPA toast Canadian deal
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.