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BlackBerry pens deal with MLSE teams

Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.

Under the deal, BlackBerry’s brand will feature prominently in and around Air Canada Centre, the home arena for the three teams.

BlackBerry will also collaborate with MLSE to develop a range of new platforms “that will enable teams to connect with fans by sharing information and updates.”