North America
ShopRite retains title rights to LPGA event
Retailers supermarket co-operative Wakefern Food Corp has extended its ShopRite chain’s long-running title sponsorship of the Ladies Professional Golf Association’s Atlantic City Classic.
Emirates and New York Cosmos take off for two more years
Dubai-based airline Emirates has agreed a two-year extension to its sponsorship deal with US football club New York Cosmos.
Verizon takes on IndyCar naming rights
IndyCar has announced that telecommunications firm Verizon has stepped up from its current status as an official partner to assume title sponsorship of the US motor racing series under a new multi-year deal.
Bose set to take NFL headset rights – report
US audio equipment manufacturer Bose has agreed a deal to expand its partnership with the NFL by assuming branding rights to the headsets worn by coaches in the American football league, according to the Bloomberg news agency.
MLB’s Rockies sign coffee partner
Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.
Atlantic Hockey Association signs Xerox deal
Document solutions company Xerox has agreed a multi-year partnership with ice hockey’s Atlantic Hockey Association in the US.
Geico on board for World Superbikes’ US round
US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.
Target strikes deal with MLB
US department store chain Target has reached an agreement to become an official sponsor of Major League Baseball.
JTBC secures naming rights to LPGA’s Founders Cup
The Ladies Professional Golf Association has reached an agreement for South Korean media company JTBC to become the title sponsor of its Founders Cup tournament.
Verizon Wireless set to connect with IndyCar – report
Telecommunication provider Verizon Wireless has agreed a deal to become the new title sponsor of the IndyCar motor racing series, according to the Indianapolis Business Journal.
MLS refreshes sponsorship roster with Capri Sun and Kraft
Major League Soccer has announced a multi-year sponsorship deal with juice drink brand Capri Sun and US food conglomerate Kraft Foods.
Molson Coors and Scalar join Toronto 2015 sponsorship family
The organising committee for the Toronto 2015 Pan Am/Parapan Am Games has sealed commercial agreements with Canadian brewery Molson Coors and Toronto-headquartered IT solutions company Scalar.
Adidas tees-off USA Golf partnership for Rio 2016
German sportswear giant Adidas has reached an agreement to become the official uniform provider for the athletes, coaches and staff of USA Golf through 2016.
Stryker agrees PGA Tour partnership
The orthopaedics division of medical technology company Stryker has announced a marketing relationship with golf’s PGA Tour.
TransCanada signs up as ITU Grand Final title sponsor
North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.
MLS scores Chipotle partnership
Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.
Athletico gains practice jersey sponsorship under new Bulls deal
Occupational therapy and sports medicine specialist Athletico Physical Therapy has announced a long-term extension to its partnership with NBA basketball team Chicago Bulls.
Clorox nets US and Mexican national team partnerships
US home brands manufacturer the Clorox Company has reached an agreement with Soccer United Marketing to become an official partner of the US Soccer Federation and the Mexican Football Federation (FMF).