US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.
The US round of the championship will take place on July 11-13. Geico has worked in partnership with Laguna Seca since 2010.
“Geico is the proper teammate to promote the World Superbike event in the US, thanks to their experience in motorcycling in this important market,” WSBK commercial and marketing director Marc Saurina said.