North America
Suns unveil new arena naming rights partner
Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.
DraftKings bolsters US presence with 76ers deal
Fantasy sports brand DraftKings has moved to strengthen its position in the US professional sports market after entering into a partnership with NBA basketball franchise the Philadelphia 76ers.
Toyota drives on with USA Hockey
US ice hockey governing body USA Hockey has sealed a multi-year extension to its partnership with Japanese automotive manufacturer Toyota.
Reese’s to sponsor College Football Playoff
The Reese’s brand of North American chocolate manufacturer the Hershey Company is to become a sponsor of the new College Football Playoff (CFP) collegiate American football system.
TicketCity touches down title sponsorship of Cactus Bowl
Secondary ticketing exchange TicketCity has signed up as the title sponsor of the Cactus Bowl annual US college American football game.
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
Nike extends US Olympic Committee partnership until 2020
Sportswear company Nike has extended its sponsorship of the United States Olympic Committee (Usoc) through to 2020.
FanDuel bolsters NBA portfolio with Lakers tie-up
Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.
Social media drives NBA uplifts with BBVA and Kia
The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.
NBA: Kia sponsorship impacts on sales, shuts out rivals
A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).
NBA: BBVA focuses on US goals, adds ambassadors
Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.
DraftKings add Broncos to NFL portfolio
Fantasy sports operator DraftKings has become the daily fantasy sports partner of NFL American football franchise Denver Broncos.
Extreme Networks expands sponsorship deal with NFL
Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.
NBA’s Jazz nets United Fuel Supply deal
NBA basketball team Utah Jazz has agreed a multi-year partnership with fuel distribution company United Fuel Supply.
NHL’s Coyotes team with Mix1 Life
NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.
Philadelphia 76ers secure local health partners
The Philadelphia 76ers US NBA basketball franchise has entered into a partnership with local medical facilities the Rothman Institute and Thomas Jefferson University Hospital.
Avaya strikes naming rights deal for Earthquakes MLS stadium
Communications technology company Avaya has struck a naming rights deal for the San Jose Earthquakes’ Major League Soccer stadium.
ANA wings in for rights to LPGA major
Japanese airline All Nippon Airways has secured a long-term deal with the Ladies Professional Golf Association and the IMG agency to serve as the title sponsor of the first women’s golf major tournament of the calendar year from 2015.