Nordics
Falken signs up as Handball World Championships sponsor
The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Rainbow Shirt – Hummel and Southampton FC / Everton FC / Brondby IF
In August 2021 Danish sportswear brand Hummel leveraged a trio of its official football club supplier tie-ups – Everton FC, Southampton FC and Brondby IF – on a kit-based collaborative campaign called The Rainbow Jersey to support the LGBTQ+ community, fight against discrimination in football and raise funds for local inclusivity non-profits.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Icelandair extension with Icelandic FA places focus on gender equality
Icelandair, the national carrier of Iceland, has signed a three-year extension to its sponsorship deal with the Icelandic Football Association (KSÍ).
Coop extends sponsorship of Norwegian club football for three more years
Supermarket group Coop has extended its main-partner sponsorship of the Norwegian club football for a further three seasons, until 2025
Nokia and Puustelli sign as domestic sponsors of 2022 IIHF World Championship
Mobile phone brand Nokia and kitchen fittings company Puustelli have signed as Official Partners of the 2022 IIHF Ice Hockey World Championship to be staged in Tampere and Helsinki, Finland, next month
Hartwall terminates Helsinki arena naming rights deal, citing Russian connections
Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…
Volvo Car Sweden named title sponsor of Scandinavian Mixed tournament
Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…
Visma ends long-running Ski Classics title sponsorship
IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
Posten Norge delivers renewal for Norwegian Handball Association
Posten Norge, the Norwegian postal service, has agreed a four-year extension to its long-standing sponsorship deal with the Norwegian Handball Association (NHF)
Out of Line/Gått Over Gränsen – Grit Sportswear & Skutskärs IF
In November 2020, Swedish women’s bandy side Skutskärs IF teamed up with Grit Sportswear to create a hybrid match jersey and associated launch campaign championing gender equality in Swedish sport.
Tampere Arena signs Nokia as new naming rights sponsor
Telecommunications company Nokia has acquired naming rights to a new multi-purpose arena in the Finnish city of Tampere after the venue recently terminated a deal with previous sponsor, technology company…
Copenhagen’s Parken connects with Three in naming deal
Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three
Tampere Arena board terminates Uros Oy naming rights agreement
The board of directors of the multi-purpose arena in the city of Tampere in Finland, the venue for the 2022 IIHF World Championships, has decided to terminate the arena's naming rights agreement with technology…
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo
We Create History – adidas & the Swedish Football Association
Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.