Copenhagen’s Parken connects with Three in naming deal

The Uefa Euro 2020 Group B match between Russia and Denmark at Parken Stadium in Copenhagen (by Friedemann Vogel - Pool/Getty Images)

Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three.

Under the deal, the Copenhagen venue will retain its identity and will be rebranded to ‘Parken - Connected by 3’. The branding is set to launch in the New Year.

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