New Zealand

Athletics

Global insurance group Aon has agreed a sponsorship deal with the Athletics New Zealand national governing body.
Rugby Union

New Zealand Super Rugby franchise the Hurricanes has extended its sponsorship agreements with foreign exchange broker Fullerton Markets and Korean automotive manufacturer Kia.
Sailing

Coffee brand Nespresso has renewed its sponsorship deal with sailing outfit Team New Zealand.
Tennis

Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.

Rugby Union

Personal care brand Gillette has signed on as an official sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.

Golf

The Ladies Professional Golf Association has unveiled sports apparel and accessories brand McKayson as the title sponsor of the New Zealand Open tournament, which will become an LPGA Tour event from next year.

Rugby Union

American insurance giant AIG has extended its high-profile sponsorship agreement with New Zealand Rugby, the governing body of rugby union in the country.

Baseball

United Airlines has become the lead commercial partner for Baseball New Zealand.

Rugby Union

Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.

World Sailing is looking to take more control of its major event sponsorships in order to double commercial revenues within four years, but is giving local organisers the rights to make title deals until the new plan is activated.

Basketball

The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.

Football

Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.

Rugby League

Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.

Golf

Japanese non-profit organisation ISPS Handa has taken on sole naming rights to the New Zealand Open golf tournament.

Rugby Union

Global business consulting firm EY has signed on as a principal partner of the British & Irish Lions rugby union team.

Football

New Zealand-based sportswear company Stirling Sports has taken on naming rights to the top tier of club football in the country, the Premiership.

Netball

Banking group ANZ has agreed a deal to become the title sponsor of the Netball Elite League, New Zealand’s newly-formed domestic club competition.

Football

Korean automotive company Hyundai has extended its title sponsorship agreement with the A-League, the top tier of club football in Australia.