MENA

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.

The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner

Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar

Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate

Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year

Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF). The deal names Lenovo as the official technology partner of the SAFF and its national teams

UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France

The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency

Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.

Saudi Arabian football club Al Hilal is seeking a settlement payment from former sleeve sponsor, travel platform Flyin, according to local reports

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…

US president Joe Biden's administration signalled it has no plans to boycott the Beijing 2022 Winter Olympics, following pressure over China's treatment of Uighur Muslims in Xinjiang

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und

Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…

Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association