MENA

Football

Mobile telecommunications company Zain Group has become the first title sponsor of the Arab Gulf Cup, ahead of the start of the postponed 25th edition of the national team football tournament
Cycling

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Cricket

Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Motorsport

Formula 1 has announced that Gulf Air, the national carrier of Bahrain, will continue as the title sponsor of the Kingdom’s grand prix following the renewal of a deal that has been running since the e…
Tennis

Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Golf

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Football

The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Football

Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Football

Qatari officials have banned beer sales at stadiums two days before the start of the 2022 Fifa World Cup in a stunning move affecting Fifa sponsor Budweiser
Football

The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo
Football

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Football

Association with Qatar being toned down or excluded completely in some activations Coca-Cola, Adidas, McDonald’s, Budweiser take stance on worker rights; others remain silent
Golf

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Golf

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Football

Saudi Arabia’s Public Investment Fund (PIF) has disclosed it has committed to spending more than $2bn (€2.06bn) on long-term football sponsorship deals this year.
Basketball

League furthers its commercial activity surrounding first games in UAE
Golf

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
Football

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…