Healthcare and pharmaceutical business Mundipharma has entered into a multi-year partnership with English Premier League football club Manchester City.
Mundipharma will serve as the club’s official healthcare product partner, taking on regional partner status with a presence in Asia-Pacific, Latin America and the Middle East and Africa.
The logo of Mundipharma’s Betadine medicines brand will appear on the sleeves of City medical staff during friendly matches played in the regions where the firm will serve as a partner.
In addition, the new partnership will offer young fans from around the world the opportunity to visit the club’s training facility and take part in coaching sessions delivered by City Football School coaches.
Yesterday (Thursday), City also signed an extension to its partnership with video games developer EA Sports.