Soft drinks giant Coca-Cola has entered into a partnership with the Saudi Arabian Football Federation.
The deal names Coca-Cola as an official sponsor of the Saudi national team. The company will back the team during the Saudi King’s Cup, Crown Prince Cup and Super Cup events, and during qualification for international tournaments such as the 2018 Fifa World Cup in Russia.
Under the agreement, Coca-Cola will receive on- and off-field brand exposure and will be promoted across digital and social media.
Saudi Arabia takes on Thailand in its latest World Cup qualifier tomorrow (Thursday).